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TV services penetration rate per 100 households in Romania reached 99.6%
25.05.2018
”ANCOM’s statistics show that there were 99.6 subscriptions to TV services per 100 households, at the end of 2017. Most households - i.e. 5 million subscribers - use cable networks, which keep growing, but we must also note the IPTV subscriptions’ increase by 24 percent. This dynamics is also due to the fact that, given the penetration rate of almost 100%, service providers have to launch ever more attractive offers to win new subscribers. The main beneficiaries of competition in this market are the users, whose interests are at the centre of our concerns as a market regulator," said Sorin Grindeanu, President of ANCOM.
In 2017, there was an increase by almost 3% in the number of subscribers to pay TV retransmission services, to 7.45 million. In urban areas, the penetration rate was 103.9 per 100 households, while in rural areas it was 94.0 per 100 households. Based on the number of subscribers at the end of 2017, the TV services market leader held a market share of 48%, the second largest provider 20%, the next one 18%, whereas the other providers accounted for 14%. The full ANCOM report is available, in Romanian, here. An infographic on TV subscribers is available here.
Means of reception
Most the 7.45 million subscribers – i.e. 5 million – use cable networks (+5% compared to 2016), 2.3 million use satellite networks - DTH (-4%), while 120 thousand are IPTV subscribers.
For subscription-based TV services, the most common reception means in urban areas are cable networks (82% of the subscribers), followed by DTH (15%), whereas in rural areas satellite networks - DTH are the most widely used (54%), with cable networks being used by 45% of the subscribers.
Digital TV subscribers
The 4.7 million subscriptions to digital services accounted for 63% of the total number of subscribers to TV retransmission services. Despite the decreasing number, subscriptions to satellite networks – DTH amounted to 49% of the total number of subscriptions to services in digital format, subscriptions to digital cable services 48%, while IPTV subscriptions stood at 3%.
Statistical data report
The statistical data report on the Romanian electronic communications market for the year 2017 has been drawn up by ANCOM on the basis of the statistical data reported half-yearly by the providers under the obligation to send to ANCOM the values of the indicators corresponding to the categories of services according to Decision no. 333/2013 and is available here.
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